Sheffield United approached us with a new and exciting brief: to help bring their vision for the Fan Zone to life — a dedicated area at Bramall Lane where supporters could gather before games, soak up the matchday atmosphere, and enjoy food, drinks, and live entertainment from local vendors and artists.

The Fan Zone was part of a wider transformation following the club’s purchase of Boundary Corner, creating new space to enhance the matchday experience for Blades fans.

What did we do?

Working closely with Sheffield United’s team, we developed a full area with branded signage and bespoke features to turn the Fan Zone into a destination for supporters. The goal was to create a space that felt immersive, welcoming, and unmistakably Sheffield United.

‍

Key deliverables included:

• Full-area branding signage to give the space a bold visual identity.

• Event flags and safety signage to guide and support fans.

• Graphic wraps for the big screen surround to elevate the central entertainment area.

• A custom-built Fan Zone entrance designed to integrate seamlessly with the surrounding site.

‍

One of our favourite elements was the custom-branded barrel tables — created exclusively for the Fan Zone. Each table featured a vinyl-wrapped barrel in Sheffield United’s branding, topped with a bespoke wooden tabletop printed with the iconic club crest, in a rustic feel. These striking and practical pieces gave fans extra space to gather, chat, and enjoy refreshments — while adding a unique, tactile design detail to the space.

The result was a vibrant, community-focused area that celebrates the spirit of the club while supporting local businesses and artists on matchdays.

Achievements:

• Delivered a full branded signage package for the Sheffield United Fan Zone, enhancing the matchday experience for fans.

• Created bespoke items — including barrel tables and a custom entrance — that added personality, practicality, and pride to the space.

• Helped transform Boundary Corner into a lively pre-match hub, supporting Sheffield United’s commitment to fan engagement and local partnerships.

• Reinforced the club’s iconic identity through every visual and branded detail.

• A fully constructed, custom-built entrance archway which was then fully branded by our team.