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Client: Sheffield Wednesday
Location: Hillsborough Stadium, Sheffield
Sector: Sports & Leisure
Services: Large-format print, ACM panels, pitchside advertising, site installation
Stadium advertising needs to work hard. It has to be clear from a distance, hold its own in a high-profile environment and be installed safely within an existing venue.
Pinders has been supporting Sheffield Wednesday with stadium advertising across Hillsborough. The focal point of this project was new sponsor branding either side of the scoreboard, alongside further pitchside advertising panels around the stadium.
The scoreboard is one of the most visible areas in the ground. The new advertising needed to deliver maximum sponsor impact while fitting precisely within the existing structure and being installed safely at height.
This was not simply a print requirement. It called for the right material, accurate production, planned access and an experienced installation team.
Pinders produced and installed ten full printed ACM panels for the scoreboard structure, five panels to each side of the screen. Our IPAF and PASMA-qualified fitters completed the installation, ensuring the finished panels were secure, aligned and ready for matchday visibility.
Alongside the scoreboard work, we have also supplied pitchside advertising panels throughout Hillsborough. This gives Sheffield Wednesday a single, responsive partner for sponsor updates across multiple stadium touchpoints.
For clubs, venue teams and commercial partners, managing stadium branding through several suppliers can create unnecessary handovers and delays.
Pinders brings large-format print, material advice, production, finishing and professional installation together under one roof in Sheffield. Whether it is a scoreboard advertising refresh, pitchside panels, wayfinding or wider branded environments, we can plan and deliver the full job as one team.
The scoreboard panels create a strong sponsor presence in one of Hillsborough’s key focal points, while the pitchside work demonstrates the wider support Pinders provides across the stadium.
It is the kind of work that shows why sports and leisure venues need more than a print supplier: they need a production and installation partner that understands scale, site access, materials and matchday visibility.
From scoreboard advertising and pitchside boards to signage, wayfinding and large-format graphics, Pinders can help bring your venue branding together — from production through to installation.
Discuss your next project with us here
