We were proud to deliver a high-impact stadium branding installation for Rotherham United, working in collaboration with Nikao to enhance visibility within the AESSEAL New York Stadium.
This project combined large-format mesh printing with bespoke fabric production to elevate one of the most visible areas of the ground, the players’ dugout and seating zone.
Nikao required a bold, professional branding solution within the stadium seating area that would:
• Act as a compliant safety barrier
• Deliver maximum brand visibility on matchdays
• Integrate seamlessly with existing club branding
• Enhance the appearance of the players’ dugout
The installation needed to withstand outdoor conditions, meet stadium safety standards and maintain visual impact across televised fixtures.
We produced and installed a large-format mesh banner measuring 3.13 metres wide by 15.6 metres high, positioned within the seating area.
Using high-quality perforated mesh material, the banner:
• Allows airflow while maintaining structural integrity
• Functions as a safety barrier
• Delivers clear, high-resolution Nikao branding
• Remains durable in all weather conditions
Mesh material is ideal for stadium environments due to wind resistance and long-term outdoor performance, making it a practical and impactful solution for sports venues.
Alongside the mesh banner installation, we manufactured bespoke fabric seat covers for the players’ dugout.
Each cover featured dual branding:
• Official RUFC branding
• Prominent Nikao logo placement
The result elevated the visual presence of the dugout seating area, an area frequently captured in match photography and broadcast coverage.
The completed installation delivers:
✔ Strong sponsor visibility in a premium stadium position
✔ Seamless integration with club aesthetics
✔ Durable, weather-resistant materials
✔ Enhanced professional finish within the dugout area
This project demonstrates how functional stadium elements, such as safety barriers and seating, can be transformed into powerful branding opportunities.
From large-scale mesh banners to bespoke fabric solutions, we specialise in delivering impactful, compliant branding for sports clubs and commercial venues across the UK.
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📍 Specialists in outdoor signage, large-format print and branded environments. Based in Sheffield, working across the UK, including Manchester, Leeds, Birmingham, York, Doncaster, Derby, Nottingham, Rotherham.
