Mercato is Domo’s new Sardinian deli in Sheffield, created around a distinctive rustic Sardinian-inspired look and feel.
Pinders produced and installed the window vinyl scheme, helping give the new venue a bold and recognisable presence from the street while keeping the glass frontage light, open and visually connected to the space inside.
The wider project brought together brand development by 93 and the fit-out by Made by Hands. Pinders’ role was to translate the visual direction into practical, high-quality window graphics that would become a key part of the finished customer experience.
Project: Mercato at Domo, Sheffield
Sector: Hospitality, restaurant and food retail
Services: Window vinyl graphics, large-format print and installation
Deliverables: Transparent red logo vinyl, frosted window vinyl and smaller red vinyl details
Location: Sheffield
The brief was to make Mercato immediately recognisable from outside while supporting the deli’s new identity and its rustic Sardinian-inspired interior.
Pinders helped develop the main focal point for the glazing: a large transparent red Mercato logo. This needed to create real impact from the street without turning the windows into a solid, closed-off surface.
Supporting frosted and red vinyl elements were then used to bring the full frontage together.
Window graphics need to work from both sides of the glass.
The transparent red logo vinyl needed to feel strong and vibrant while retaining the openness of the glazing. The frosted vinyl and smaller red details also had to feel like part of one coherent visual system, rather than separate graphics added at the end of the project.
Material choice, scale, colour and positioning were all important in creating a finish that felt considered and in keeping with the wider space.
Pinders produced and installed a layered window-vinyl scheme combining a large transparent red Mercato logo, frosted window vinyl and smaller red graphic details.
The oversized logo creates a clear hero moment across the frontage, while the frosted elements add contrast and depth to the glass. Together, the graphics carry the Mercato identity across the exterior of the venue and provide a polished finish for customers arriving at the deli.
The finished window graphics give Mercato a distinctive, professional and highly visible street presence.
The transparent red logo creates instant recognition, while the supporting frosted and red vinyl details make the frontage feel intentional, branded and connected to the interior fit-out.
This project shows how window vinyl graphics can help hospitality venues, restaurants and food-retail spaces create stronger first impressions without compromising natural light or visibility.
Pinders produces and installs custom window vinyl graphics for restaurants, cafés, bars, retail spaces and hospitality venues across Sheffield and the UK.
From transparent and frosted window film to printed vinyl, cut lettering and large-format graphics, we help businesses create frontages that are clear, on-brand and built to perform.
Planning window graphics for a hospitality or retail space?
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