ThinkPinders

Printed vinyl window graphics at Royal Albert Dock Liverpool.

Get More from Your Brand and Print

Over time, branding and printed materials can become inconsistent, outdated or disconnected from the way a business has developed. Pinders can review your existing visual identity, printed materials or both together. We identify what is working well, where consistency or quality could be improved and how your brand can be applied more effectively across customer communications and physical spaces. The result is a practical set of observations and recommendations shaped around your organisation, objectives and available budget.

Product

Types

Improvement Plan

Turn the audit findings into clear, prioritised recommendations shaped around your objectives and budget.

Print Range Review

Highlight outdated, duplicated or underused materials and identify opportunities to simplify your print range.

Brand Consistency Review

Identify inconsistencies between locations, departments, campaigns and customer touchpoints.

Combined Brand & Print Audit

Examine how effectively your visual identity is carried across print, signage, displays and branded environments.

Printed Materials Audit

Assess existing brochures, stationery, marketing materials, signage, wayfinding and other printed communications.

Visual Brand Audit

Review the core elements of your visual identity and how consistently they represent your organisation.

Not Sure Which Audit You Need?

If your concerns mainly relate to your logo, visual identity or brand consistency, a Brand Audit may be the right starting point. If you want to review the quality, purpose and effectiveness of your printed materials, choose a Print Audit. A Combined Brand & Print Audit looks at how the two work together. It can help identify where your brand is being applied effectively, where opportunities are being missed and how your printed touchpoints could deliver a stronger and more consistent experience.

Showcase gallery of produced signage and print work.

Brand and Print Reviews for Growing Organisations

An audit can support businesses undergoing change, preparing for investment or looking to improve the consistency and effectiveness of their communications.

Businesses that have outgrown their original branding
Organisations using inconsistent logos, colours or typography
Companies ordering print from multiple suppliers or departments
Multi-site businesses requiring greater brand consistency
Organisations planning a rebrand, relocation or refurbishment
Teams looking to reduce duplicated or ineffective printed materials
Brand and print reviews in Sheffield, Leeds, York and across Yorkshire
Audits for organisations in Manchester, Nottingham, Birmingham and throughout the UK

Brand & Print Audit Options

Every audit is tailored around the size of your organisation, the materials available and what you want to achieve. We can review selected items or examine your wider brand and print activity before providing prioritised, practical recommendations.

Brand Audit
Reviews your logo, colours, typography, imagery and visual consistency to identify what remains effective and what may need improvement.

Print Audit
Examines your existing printed materials, how they are being used and whether their design, quality and specification remain appropriate.

Combined Audit
Considers how your brand and print work together across customer communications, locations and physical touchpoints.

Consistency Review
Identifies variations in branding, messaging, artwork and print across departments, sites or different suppliers.

Print Effectiveness Review
Considers whether each printed item has a clear purpose, reaches the right audience and supports the intended customer action.

Recommendations & Priorities
Provides practical next steps, helping you distinguish immediate improvements from longer-term opportunities.

Helpful Answers

What is a brand audit?

A brand audit is a structured review of how an organisation presents itself visually. It can examine the logo, colours, typography, imagery and their use across different communications to identify strengths, inconsistencies and opportunities for improvement.

What is a print audit?

A print audit reviews the printed materials an organisation currently produces and uses. It can consider their purpose, design, consistency, quality, specification and whether each item continues to support the business effectively.

What is included in a combined brand and print audit?

A combined audit reviews the visual identity and how it is applied across printed materials, signage, graphics and other physical touchpoints. The scope and items included will be agreed before the audit begins.

Does an audit mean we need a complete rebrand?

No. An audit may identify areas that already work well and should be retained. Recommendations could range from small improvements and clearer guidelines to a wider brand refresh, depending on the findings.

Can you review materials produced by different suppliers?

Yes. We can review materials produced across different suppliers, locations or departments to identify inconsistencies in artwork, colour, materials, quality and overall presentation.

What do we receive after the audit?

The agreed output may include key findings, examples of what is working, areas for improvement and prioritised recommendations. The format and level of detail will depend on the scope of the audit.

Where does Pinders provide brand and print audits?

Pinders provides brand and print audits from Sheffield for businesses and organisations across Yorkshire, Leeds, York, Manchester, Nottingham, Birmingham and throughout the UK.